the on-demand society

Posted on 1-12-2010
in Books.
 
It has no comments yet.

Having to wait has never been as painful as it is today. “Make it accessible. In an on-demand society, companies have to make sure that their products/services are as available as they can be, which means via a variety of channels. When a user can’t get his or her need met immediately the user will wander [...]

+ read more

marketing at the moment of truth

Posted on 14-11-2010
in Books.
 
It has 1 comment.

“Advertising is what you do when you can’t send a salesman” (Raymond Rubicam) The problem is, whether it’s direct mail, digital or TV, there’s often a ‘salesman’ around at the worst possible time of the day – when the consumer is thinking about anything but the problems that your product solves. It pays off knowing [...]

+ read more