It’s hard not to notice the incredible amount of discussions and opinions polarized around the topic of ‘measuring social media‘. There’s no doubt that an efficient social media campaign can generate fun, word-of-mouth, consumer engagement and invite fans to join in and engage into the conversation. The company can then listen, observe, take notes and [...]
Social media has turned into a veritable propagating machine, spreading information across geographies in a matter of seconds. Once you post a tweet/an update the power suddenly shifts to the participants who will approve or backfire. I chose a roundup of 3 social media cases, relatively recent, presenting the scenarios and how did the events [...]
Every single time I see ‘please RT’/’please retweet’ I have a strange feeling. It’s like seeing an ad. Or someone trying to sell me something. In my case (at least), when I see a please RT after a certain message, chances of actually passing that message further fall way below. And I’m not taking here about humanitarian causes or [...]
Just came across 2 contests promoted through Facebook in which these 2 big companies: give you the brief you come up with couple of ideas and put them in a slogan, video etc. sign in the contest, submit your work and wait. The trick is that you have to promote your work through your Facebook [...]