First time I came across the concept of ‘lizard brain’ was in Seth Godin’s last book – Linchpin. Basically, he defines the lizard brain as being the resistance, the voice telling us to retreat, to take it slowly, to compromise. The resistance gets stronger and stronger as we get closer to finalizing a project/task etc. [...]
“Nobody was buying them. 3M was going to cancel the whole program. Then the brand manager of the product persuaded the secretary of the chairman of 3M to send a case of Post-Its to the secretaries of the chairmen of the other 499 Fortune 500 companies. Suddenly, the most powerful sneezers in the most powerful companies [...]
“Face it. Nobody is going to hand out big rewards ever again for being on time, performing work of good quality, being useful, finishing a project on budget or being good enough. That’s expected. That’s given. The rewards (and the ideavirus) belong to the first, the fastest, the coolest, the very best.” Unleashing the [...]