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Power
“Stop waiting for bosses and companies to get better and complaining about how are you treated. Build the skills – and use them – that will permit you to create the environment in which you want to live” from What … Continue reading
David Ogilvy & the Rolls-Royce headline
In his book, Confessions of An Advertising Man, Ogilvy shares that one of his best headlines was written for a Rolls-Royce print ad: “At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock” … Continue reading
Books & libraries in Vienna
For those who didn’t lose their habit of wondering through the library’s book shelves, that still enjoy discovering on their own, browsing through random books; and don’t limit themselves to the “Search” and “Add to cart” buttons from Amazon .. … Continue reading
Skiing in Austria (Semmering – Stuhleck)
Because I’ve promised myself to try something totally new to me, at least once in 2 weeks and because it was just a pity to miss all the snow that felt all week long, we made all the necessary arrangements and Saturday … Continue reading
Posted in English articles
Tagged Austria, linkedin, mountains, ski, Stuhleck, Vienna
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Vals vienez in ritm de pocnitori & artificii
Ce se intampla pe strazi si cu precadere in centrul Vienei, era parca desprins din filme. Stiti scena din Gladiatorul cand Maximus lasa ordin armatei, “On my signal unleash hell”?. Well, ceva similar, doar ca varianta urbana . Atatea pocnitori, … Continue reading
CSR is dead. Long live creative CSR!
Hard times require hardcore ideas. Marketing, PR – these are not the only fields that evolved dramatically in the last few years. So did the ideas behind the social campaigns: they have left the conformism behind, reinvented themselves and searched … Continue reading
