Tag Archives: books

David Ogilvy & the Rolls-Royce headline

Posted on February 19, 2010 by Dani

In his book, Confessions of An Advertising Man, Ogilvy shares that one of his best headlines was written for a Rolls-Royce print ad: “At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock” … Continue reading →

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Books & libraries in Vienna

Posted on February 18, 2010 by Dani

For those who didn’t lose their habit of wondering through the library’s book shelves, that still enjoy discovering on their own, browsing through random books; and don’t limit themselves to the “Search” and “Add to cart” buttons from Amazon .. … Continue reading →

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Why planes crash?

Posted on December 3, 2009 by Dani

I was reading in Outliers – besides other nice subjects – 4 interesting things about plane crashes: – in a typical plane crash, the weather is poor. Not very bad, but sufficient enough, so that the pilots are more stressed … Continue reading →

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