I was thinking about something really interesting going around. The traditional deal was the following: you get exposed to loads of ads (TV, print, online etc.) with the hope that ultimately you’ll take out your wallet and pay for a particular product/service. Now something changed. And I noticed that while playing around with Grooveshark and Spotify, [...]
Just came across a remarkable piece of communication which I would very much like to share with you in the following lines. It’s not about an award-winning print that never made it to the real world, I’m talking here about a campaign which, planned in high detail and executed flawlessly, managed to deliver great results. Agency: [...]
Year 2001. Agencies involved: Saatchi & Saatchi and TBWA. Here’s the story: Saatchi & Saatchi were in full process of refurbishing their reception area ,so all the space in front of the building was looking like a mini-construction site, surrounded by white panels. On the panels they left an ad friendly message through which they [...]
The following situation is given: you’re playing in the consumer goods market and you’re the 3rd player in a certain segment. What are the odds that once your media plan is established you go ahead with an unconventional advertising campaign of branding all the elevators from the office buildings .. Your agency buys space and [...]
In his book, Confessions of an Advertising Man, Ogilvy shares one of his best headlines which was written for a Rolls-Royce print ad: ‘At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock’
Hard times require hardcore ideas. Marketing, PR – these are not the only fields that evolved dramatically in the last few years. So did the ideas behind the social campaigns: they have left the conformism behind, reinvented themselves and searched for inspiration in the modern trends.