Tag Archives: advertising

Coca Cola pe 3 roți

Posted on March 17, 2010 by Dani

2 retro mobile, amplasate în Milano Stazione Centrale, făcând parte din campania Coca Cola Light. Cum ziceam, word-of-mouth.

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David Ogilvy & the Rolls-Royce headline

Posted on February 19, 2010 by Dani

In his book, Confessions of An Advertising Man, Ogilvy shares that one of his best headlines was written for a Rolls-Royce print ad: “At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock” … Continue reading →

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David Ogilvy & headline-ul pentru Rolls-Royce

Posted on February 18, 2010 by Dani

În cartea sa, Confessions of An Advertising Man, Ogilvy mărturisește că cel mai reușit headline l-a scris pentru cei de la Rolls-Royce, în printul de mai jos: “At 60 miles an hour the loudest noise in this new Rolls-Royce comes … Continue reading →

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Shout Agency = Advertising Neconventional

Posted on November 14, 2009 by Dani

Stai jos, trage adanc aer in piept si citeste mai departe. Ca orice poveste si inceput de drum, totul porneste cu o foaie si un pix. Acestia sunt actorii principali ai inceputului de drum si ai unei povesti care se … Continue reading →

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