4 marketing lessons to learn from physics, a really awesome thing to observe while doing a parallel between these two. Of course, you still need plenty of imagination and creativity mixed in the pot, to actually spot the common grounds. This fascinating creative exercise is performed by Dan Cobley in his 7-minute speech at [...]
Some of you, tourists or locals, might have heard James O’Reilly singing. He’s an incredibly gifted young Irish singer that does small gigs in the Dam Square, Amsterdam centre. I came across him 2 or 3 times and I stopped every single time to listen. Last time I saw him it was in December, right [...]
I’m reading ‘Oh My God What Happened and What Should I Do?’, a brilliant manifesto that points out the major changes going around the marketing industry in connection with the fast growing of digital. The book is intended to be a tool for the traditional advertising and marketing people, to make their lives easy in the [...]
Just came across a new concept applying to marketing & communications, from Steve Harrison’s book – How to do better creative work. New in terms of its name; what he’s bringing to the table is everything but new. The concept described in the book it’s called ‘relevant abruption’ and it’s basically a sudden and unexpected [...]