Category Archives: English articles

Power

“Stop waiting for bosses and companies to get better and complaining about how are you treated. Build the skills – and use them – that will permit you to create the environment in which you want to live” from What … Continue reading

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David Ogilvy & the Rolls-Royce headline

In his book, Confessions of An Advertising Man, Ogilvy shares that one of his best headlines was written for a Rolls-Royce print ad: “At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock” … Continue reading

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Books & libraries in Vienna

For those who didn’t lose their habit of wondering through the library’s book shelves, that still enjoy discovering on their own, browsing through random books; and don’t limit themselves to the “Search” and “Add to cart” buttons from Amazon .. … Continue reading

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Skiing in Austria (Semmering – Stuhleck)

Because I’ve promised myself to try something totally new to me, at least once in 2 weeks and because it was just a pity to miss all the snow that felt all week long, we made all the necessary arrangements and Saturday … Continue reading

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when you have a dream

When you have a dream and you truly believe in it, to get support, you need to have everybody convinced of it’s validity  and to show you are acting responsibly. “Being bold. That is what I cherish the most. The courage of … Continue reading

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The Fun Theory – Recycling Slot Machine

This is one of the 5 concepts I subscribed in The Fun Theory challenge, organized by Volkswagen. From all the 5 concepts, I’ve decided to go further only with this one : I think it has the biggest potential + … Continue reading

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