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but neither irrelevant brilliance ..
‘You cannot sell a man who isn’t listening; word of mouth is the best medium of all; and dullness won’t sell your product, but neither will irrelevant brilliance’ (Bill Bernach, co-founder of DDB Advertising) from Seth Godin’s book – Unleashing … Continue reading
Weekend, Amsterdam, Haarlem (en)
In this long weekend I spent in Amsterdam, I had Monsieur Butuc as my guest. Prepared for his journey overseas, he was kind enough to honor us with his presence, even if for only 2 days. And I was lucky enough to … Continue reading
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tomorrow would be better..
Sergey Brin, cofounder Google: “We knew that Google was going to get better every single day as we worked on it, and we knew that sooner or later, everyone was going to try it. So our feeling was that the … Continue reading
Power
“Stop waiting for bosses and companies to get better and complaining about how are you treated. Build the skills – and use them – that will permit you to create the environment in which you want to live” from What … Continue reading
David Ogilvy & the Rolls-Royce headline
In his book, Confessions of An Advertising Man, Ogilvy shares that one of his best headlines was written for a Rolls-Royce print ad: “At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock” … Continue reading
Books & libraries in Vienna
For those who didn’t lose their habit of wondering through the library’s book shelves, that still enjoy discovering on their own, browsing through random books; and don’t limit themselves to the “Search” and “Add to cart” buttons from Amazon .. … Continue reading
