do the coolest things. learn from everything you do.

Remember the old Robin Williams joke about his son’s future: “Hello Mr. President” or “Do you want fries with that?” Career planning at this point probably requires a combination of serendipitous opportunity plus being curious. This in turn requires an educated mind that allows for serendipity to play a large role in discovering opportunities and [...]

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transforming a funky bottle into a social brand

The SIGG bottle is one of the products I have come across not once and it’s a fantastic example on how to mix just the right dozes of design, creativity and marketing. Created and produced in Switzerland since 1908, the 100% recyclable aluminium bottle quickly became famous, making its way to the permanent exhibition within [...]

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