After a thorough research on Amazon’s best reviewed books, LinkedIn and Quora recommendations, I compiled a brief list of brand management books which I intend to read in 2012. I promise to keep the list updated and comment on them as I go through. Without further ado, here are my picks: – (2011) Strategic Brand Management by [...]
I finally found some free time these days and finished reading the e-book called Oh My God What Happened and What Should I, written by the guys from Innovative Thunder. A book that I stumbled upon by pure mistake, seeing it heavily promoted through Twitter. I download it, read the first pages and got wired. And I’m really [...]
Having to wait has never been as painful as it is today. “Make it accessible. In an on-demand society, companies have to make sure that their products/services are as available as they can be, which means via a variety of channels. When a user can’t get his or her need met immediately the user will wander [...]
“Advertising is what you do when you can’t send a salesman” (Raymond Rubicam) The problem is, whether it’s direct mail, digital or TV, there’s often a ‘salesman’ around at the worst possible time of the day – when the consumer is thinking about anything but the problems that your product solves. It pays off knowing [...]
If I would try to resume Seth Godin’s book to only couple of words I think the above title should do the trick. The book is amazing and the main reason I recommend it is its original approach. I mean, the libraries’ shelves are overcrowded with inspirational books that promote the idea of not quitting, [...]
“Nobody was buying them. 3M was going to cancel the whole program. Then the brand manager of the product persuaded the secretary of the chairman of 3M to send a case of Post-Its to the secretaries of the chairmen of the other 499 Fortune 500 companies. Suddenly, the most powerful sneezers in the most powerful companies [...]