brand management books for 2012
After a thorough research on Amazon’s best reviewed books, LinkedIn and Quora recommendations, I compiled a brief list of brand management books which I intend to read in 2012. I promise to keep the list updated and comment on them as I go through. Without further ado, here are my picks:
- (2011) Strategic Brand Management by Shahid Khan, Dr. Simon John and Marketing Club / link
- (2011) Brand Against the Machine by John Morgan / link
- (2011) Managing Product Management by Steven Haines / link
- (2011) Marketing Management 14th Edition by Philip Kotler and Kevin Keller / link
- (2011) Advanced Brand Management – Managing brands in a changing world by Paul Temporal / link
- (2010) B2B Brand Management – The success dimensions of business brands by Philip Kotler and Waldemar Pfoertsch / link
- (2009) Eating the Big Fish – How challenger brands can compete against brand leaders by Adam Morgan / link
- (2008) The New Strategic Brand Management – Creating and sustaining brand equity long term by Jean-Noel Kapferer / link
- (2007) Strategic Brand Management (3rd edition) by Kevin Lane Keller / link
- (2007) Brand Management 101: 101 Lessons from real world marketing by Mainak Dhar / link
- (2007) BrandSimple: how the best brands keep it simple and succeed by Allen P. Adamson / link
If I’ll have the time and energy, I’d also love to go through these ones: Enchantment from Guy Kawasaki, Crossing the Chasm from Geoffrey Moorey, How we decide from Jonah Lehrer, Start with Why from Simon Sinek and The Thank You Economy from the one and only, Gary Vaynerchuk. These are not focused on marketing per se but more on leadership, decision making, business insights and social media.
I’ll keep you posted on my progress here!
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