I finished Strategic Brand Management by Shahid Khan. All-in-all it’s an useful reminder of all the marketing theory I have been taught in the university. However, I do have 2 main observations: – it totally lacks practical examples from the industry: I’m more of a reader that enjoys analyzing examples drawn from the author’s own experience instead of [...]
After a thorough research on Amazon’s best reviewed books, LinkedIn and Quora recommendations, I compiled a brief list of brand management books which I intend to read in 2012. I promise to keep the list updated and comment on them as I go through. Without further ado, here are my picks: – (2011) Strategic Brand Management by [...]
A beautifully written piece by Milton Glaser on life, wisdom, creativity. It’s a powerful and challenging collection of ideas to which I often return in search of inspiration. You can find the 2-pages PDF here, I cannot recommend it highly enough. I added below 2 of my favourite paragraphs from his speech: “I discovered that [...]
“The mark of an innovative company is not only that it comes up with new ideas first, but also that it knows how to leapfrog when it finds itself behind” Walter Isaacson – Steve Jobs
Remember the old Robin Williams joke about his son’s future: “Hello Mr. President” or “Do you want fries with that?” Career planning at this point probably requires a combination of serendipitous opportunity plus being curious. This in turn requires an educated mind that allows for serendipity to play a large role in discovering opportunities and [...]
The SIGG bottle is one of the products I have come across not once and it’s a fantastic example on how to mix just the right dozes of design, creativity and marketing. Created and produced in Switzerland since 1908, the 100% recyclable aluminium bottle quickly became famous, making its way to the permanent exhibition within [...]