CSR is dead. Long live creative CSR!
Hard times require hardcore ideas.
Marketing, PR – these are not the only fields that evolved dramatically in the last few years. So did the ideas behind the social campaigns: they have left the conformism behind, reinvented themselves and searched for inspiration in the modern trends.
The French team that initiated Save your logo have come up to the conclusion that, to attract a global company into a social campaign it takes more than involving it with only it’s name. They need to deliver something that would make consumers react, that would feel emotionally attached to and so, motivating the company to get involved as well.
Save your logo invests it’s funds in biodiversity and conservation of the endangered animals – those ones that serve as logo for many of the multinational companies.
PS: Even though until now they only have 3 global partners, if they succeed in reaching no more than 15% of their goals, I still consider it as being a great achievement.
Picture: Springwise
